Serving Up Digital Innovation

Shake Shack

Scaling Enlightened Hospitality
Bringing Convenience to Digital Ordering
Enabling growth
Of Shack Sales Now Digital
Increase in Digital Sales
of Customers Use Some Form of Contactless Payment

Ambitious growth goals require a co-innovation approach focused on creating a collaborative, long-term partnership and generating continuous business results.

We enable, empower, and educate the Shake Shack team with the right recipe of data, tech, talent, and methods. 

shake shack burger

We’re Shake Shack’s Digital Guide

Our experts collaborate closely with Shake Shack leadership, stakeholders, and teams to lay the foundation needed to bring the digital vision to life.

enablement layout for shake shack

The Vision

We designed a digital roadmap for Shake Shack to deliver enlightened hospitality that scales, personal guest experiences (not just personalized), and the ability to get smarter every day.


Enabling, Embedding, & Educating

To break down silos and deliver on this ambitious vision, Bounteous experts worked directly with Shake Shack’s technology, accounting, finance, operations, and hospitality teams.

When market trends shifted, Shake Shack relied on our domain expertise.

Bounteous brought the right talent and methods to do the “hard to do.”

chicken sandwich

Transforming Shake Shack’s Technology & Data

In order to accelerate Shake Shack’s digital sales, we collaborated on building the right technology infrastructure to support continuous transformation.


Strategic Solution Architecture

Developing a transformative technology roadmap starts with a thorough assessment of in-use platforms and tech. We identified opportunities to consolidate and connect disparate technologies to increase efficiency.

shake shack fries

Deploying A Scalable Technology Footprint

We rebuilt Shake Shack’s back-end infrastructure and deployed scaled solutions that support their ambitious business goals. Adopting a serverless back-end infrastructure powered various front-end technologies like ordering, payment processing, and location retrieval.

website layout of shake shack

Elevating the Digital Guest Experience

Together, we upgraded Shake Shack’s digital experience with feature improvements across their website and Android app. This generated stronger guest messaging and communication to match the in-Shack experience.

burgers and fries

Customer Data Capabilities

We implemented smarter digital analytics across ordering platforms like in-store kiosk, web, and app to develop a holistic view of guest behavior that will generate the next wave of critical, strategy-defining insights.

We helped Shake Shack build the foundation for long-term success.

We are laying the groundwork for continuous digital transformation and innovation at scale!

shake shack burger

Bringing Convenience to Digital Ordering

When the COVID-19 pandemic altered the restaurant landscape and limited in-person dining, Shake Shack needed to move fast.

We used our deep expertise to quickly launch curbside pickup and digital delivery services directly from the app.

curbside pickup

A Quick Pivot to Curbside Pickup

We implemented curbside pickup functionality into Shake Shack’s app in just seven weeks to compensate for the loss of in-Shack dining experiences.

Delivery as a Service

Delivery as a Service

To delight even more guests, our teams partnered with UberEats to integrate order delivery functions directly into Shake Shack’s app. Guests now enjoy classic Shack flavors delivered right to their doorstep.

Integrated Bounteous Teams