Acquia Personalization


Acquia Personalization is a marketing solution that enables you to segment your audiences to deliver personalized experiences across any channel or device. Optimized for Drupal, it allows you to take customer data and customize content distribution to cater to your target audience’s specific wants and needs.

A simple, three-step process provides full data-driven personalization capabilities to offer the best in-context experiences. Drive engagement, conversions, and loyalty with data by better understanding your site visitors—all in one easy-to-use interface.

As part of Acquia’s Early Adopters Partner Program and the first Acquia Personalization Solutions Partner, the team at Bounteous is paving the way in the space to power more personalized and effective experiences across the customer journey.

Learn more about the many different packages our team has developed in conjunction with Acquia to help your team launch personalization with Acquia Personalization (Bounteous and Acquia Personalization QuickStart Packages).


  • 360 Degree Visitor Profiles
  • Segmentation
  • Real-Time Insights
  • Marketing Tool Integrations
  • Personalization
  • A/B Testing
  • Content Recommendations

360 Degree Visitor Profiles

Go beyond just clicks with insights into the preferences and demographics of each site visitor. When you truly understand who is coming to your site, you can provide them with the best possible experiences to engage and convert.


Segment audiences into unique groups that are tailored to your business goals so you can provide them with unique experiences they will connect with. Using a combination of collected information, visitor attributes, and previous behavior—create and layer segments to deliver the right experience at the right time.

Real-Time Insights

Strategies that shape content come from data that maneuvers as audiences change over time. Better understand and plan your personalization strategy so you are not wasting time and effort.

Marketing Tool Integrations

Acquia Personalization aggregates visitor information from multiple channels and locations to create experiences that get more engaging and relevant over time.


Create content, collect data, and build personalizations all within a single interface.

A/B Testing

Real-time adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.

Content Recommendations

Automatically recommend content based on what a user is currently viewing or has viewed in the past.